"He didn't like iMac when he saw it," Segall says. "But it also meant individual, imaginative and all the other things it came to stand for." The "i" prefix could also be applied to whatever other internet products Apple was working on. "It referenced the Mac, and the "i" meant internet," Segall says. Four were ringers, sacrificial lambs for the name he loved - iMac. Segall says he came back with five names.
And it had to be quick: the packaging needed to be ready in a week. It also had to be applicable to several other upcoming products.
The name had to make it clear the machine was designed for the internet. Jobs said the new computer was a Mac, so the name had to reference the Macintosh brand. He suggested one at the meeting, Segall says, but it was terrible. Jobs said he was betting the company on the machine and so it needed a great name. When it was over, the audience rose in a standing ovation, some of them in tears. The tension was broken, and the interview was a triumph, with both men acting like statesmen. In a pre-interview meeting, Gates said to Jobs: "So I guess I'm the representative from Hell." Jobs merely handed Gates a cold bottle of water he was carrying. When Gates later arrived and heard about the comment, he was, naturally, enraged, because my partner Kara Swisher and I had assured both men that we hoped to keep the joint session on a high plane. He quipped: "It's like giving a glass of ice water to someone in Hell."
#STEVE JOB LEAVE APPLE NEWTON PROJECT WINDOWS#
But it almost got derailed.Įarlier in the day, before Gates arrived, I did a solo onstage interview with Jobs, and asked him what it was like to be a major Windows developer, since Apple's iTunes program was by then installed on hundreds of millions of Windows PCs. If it wasn't clear before that the Amelio/Spindler/Sculley days of Apple were over, it was crystal clear then, and good riddance.įor our fifth D conference, both Steve and his longtime rival, the brilliant Bill Gates, surprisingly agreed to a joint appearance, their first extended onstage joint interview ever. They've all been terminated and are no longer with the company." That mail was sent on a Thursday I remember all of us getting to work on Monday morning and reading mail from Fred Anderson, our then-CFO, who said basically: "Steve sent mail last week, he told you not to leak, we were tracking everyone's mail, and 4 people sent the details to outsiders. In the face of all those leaks, I remember the first all company e-mail that Steve sent around after becoming Interim CEO again - he talked in it about how Apple would release a few things in the coming week, and a desire to tighten up communications so that employees would know more about what was going on - and how that required more respect for confidentiality. One of the struggles we were going through when he came back was that Apple was about the leakiest organization in history - it had gotten so bad that people were cavalier about it.
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